The 4 Ps

The Business Innovation and Creativity Indicators (BICI)

The 4 Ps

The Innovation 4Ps is our over-arching methodology that helps organisations and teams become more innovative. We use it to assess how ready and capable your organisation is for an innovation culture.

Innovation 4Ps assist organisations and teams to become more innovative. It is a flexible approach for strategic change, which addresses macro and micro-level issues involved in initiating, implementing and sustaining a culture of innovation.

A free overview of the Innovation 4Ps is available in our Publications section. 

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